(14 October 2024) South Kensington Estates has signed Italian design brand Baxter for a UK in the Brompton Estate, part of Brompton Design District.
The handcrafted furniture brand will open a 3,313 sq ft store at 232-236 Brompton Road, having taken a 20-year lease at a rent of £265k pa.
The new flagship will serve as a design gallery, with ample space dedicated to interior design. Visitors will have the opportunity to explore pieces from the Baxter collection, exploring the company’s style in an evocative setting.
A perfect blend marked by the union of design and material, in which the final outcome takes shape in the overall vision defined by stylistic and chromatic combinations, the result of constant creative research.
Paolo Bestetti, CEO, Baxter: “It is with great pride that Baxter announces the upcoming opening of its new flagship store in London, an international hub for design, architecture, and real estate development.
We have chosen this location, which is rapidly becoming a focal point in the city for the celebration of design and, above all, Made-in-Italy luxury, which we are proud to represent. Additionally, the building is renowned for its fascinating architecture and a perfect reinterpretation of a historical structure, which itself has a captivating story to tell. These important values align perfectly with Baxter’s ethos.”
Richard Blake, Property Director, South Kensington Estates, said: “We are excited to welcome Baxter to Brompton as the latest signing, showcasing South Kensington Estates’ ongoing commitment to championing design innovation. Baxter’s addition strengthens our portfolio of leading Italian design showrooms, further enhancing Brompton’s status as a premier destination for design enthusiasts.
As we continue to evolve and grow our design offerings, we attract both flagship stores and smaller concept boutiques. We are dedicated to fostering a vibrant and dynamic area that supports the success of our partners, and we look forward to welcoming more exceptional brands to our community.”
Baxter was advised by Kofman + Partners, Angie Lucenko and Sofia Schnell. Orme Properties advised SKE.
www.bromptondesigndistrict.com
@brompton_design_district
ENDS
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Notes to Editors
About South Kensington Estates
South Kensington Estates (SKE) includes over 300 properties across the South Kensington and Brompton Estates, including shops, restaurants, offices, art galleries and residential. As landowners in the area since the early seventeenth century, the estate takes a long-term view to build a sustainable community.
The South Kensington Estate is neighbour to some of the world’s leading museums and institutions, recognised internationally for design, architecture, culture, and world-class education. We participate in this cultural conversation through Cromwell Place – an arts hub – and the Brompton Design District.
Established in 2006, Brompton became London’s first Design District. Together with a cluster of design retailers and local cultural institutions, the District is a space where new design can flourish. Brompton Design District has revitalised the area as a place where people come together to share, enjoy and learn about design including through culture, fashion and food. The combination of temporary exhibitions, set in an area of London known for its iconic, international design brands, adds energy and dynamism and has earned Brompton the reputation as a leading international design destination.
For further information on South Kensington Estates and available properties in the District visit www.ske.org
